Welcome to the creative lab where data meets design! Over the past 5 years, I’ve had the opportunity to work on a range of exciting digital marketing projects—from managing multimillion-dollar ad campaigns to crafting social media strategies that boost engagement and drive conversions. Below are a few highlights that showcase my passion for blending strategy, storytelling, and innovation to create impactful marketing experiences.
Global Campaign Management
At Fisker Inc., I handled a $20 million global digital marketing budget, optimizing ad spend across channels such as Google, Meta, and even traditional formats like OOH and print. The result? A full-funnel transformation that drove higher engagement, brand visibility, and conversions on a global scale.
Social Media Magic
At MW Company, I designed and executed national social media campaigns that reached over 1.3 million followers across platforms. With a focus on both paid and organic strategies, I helped grow engagement by 43% year-over-year and boosted website traffic by 780%—proof that great content and strategy can do wonders!
Data-Driven Strategy
I’m all about making informed decisions. Whether it’s analyzing weekly performance data at Fisker or digging into Google Analytics and Facebook Insights at MW Company, I leverage data to optimize campaigns, target audiences more effectively, and craft reports that inform top-level business decisions.
Creative Collaboration
Working across departments and teams, I’ve spearheaded creative campaigns that connect with audiences on an emotional level. Whether it’s collaborating with design teams to bring ideas to life or launching innovative content that aligns with brand identity, I love the challenge of making marketing more than just numbers—it’s about creating experiences.
