The Challenge
Introducing a New EV Brand in a Competitive Market
As Fisker prepared to bring the Ocean SUV to market, the challenge was building awareness and consideration in an increasingly competitive EV landscape dominated by established automakers.
The campaign needed to reach prospective EV buyers across multiple touchpoints, from digital to real-world brand experiences.
Execution
Helped execute integrated marketing campaigns supporting the launch of the Fisker Ocean across paid social, out-of-home advertising, and publisher placements.
Paid Social
Developed and managed Meta advertising campaigns that highlighted the Fisker Ocean's design, technology, and key product features.
Out-of-Home
Extended Fisker's presence beyond digital with high-visibility advertising in airports, train stations, and urban environments.
Publisher Placements
Expanded campaign reach through placements in automotive and lifestyle publications, reinforcing brand awareness across trusted media.
