Company
Fisker Inc.
What I delivered
Full-Funnel Marketing Strategy
Paid Media Execution
Digital Advertising Campaigns
Integrated Campaign Development
Demand Generation
Building demand for a new EV brand
Launching a new automotive brand requires more than introducing a vehicle. Fisker entered an increasingly competitive EV market where consumers were already choosing between established automakers and emerging startups.
The challenge was building awareness for Fisker's vehicles while creating a clear path from initial discovery to reservation.
Our goal was to introduce audiences to Fisker's products, communicate key differentiators, and drive measurable action through an integrated marketing approach.
Our approach
We developed integrated campaigns that connected brand awareness with measurable performance.
Awareness
OOH advertising | Automotive publications | Brand storytelling
Consideration
Meta and Google advertising | Product education | Retargeting campaigns
Conversion
Reservation campaigns | Promotional offers | CRM coordination
I managed paid media campaigns across Meta, Google, print, and nationwide out-of-home advertising while collaborating with creative, PR, CRM, analytics, and legal teams.
Campaigns supported the launch and promotion of:
• Fisker Ocean
• Fisker Alaska
• Fisker PEAR
• Fisker Alaska
• Fisker PEAR
Longest Range — EPA Certified
Consumer awareness of the Fisker Ocean's range advantage did not match its actual capability.
We developed a campaign highlighting the vehicle's EPA-certified range across digital advertising, OOH, and automotive publications.
The campaign translated a technical product feature into a clear consumer benefit: confidence to go farther.
Special Financing Campaign
To support reservation growth, Fisker launched a limited-time financing offer.
The campaign integrated promotional messaging across Meta, Google, print, and OOH placements while optimizing targeting and creative performance throughout execution.
Measuring Performance
Campaign decisions were guided by performance data across the full customer journey.
Reporting tracked:
Website traffic | New users | Search demand | CTR | CPM | Leads | Reservations
During one reporting period, website traffic increased 175%, new users grew 178%, and average session duration improved 31%, reflecting stronger audience engagement.
Impact
Through integrated marketing campaigns, Fisker built awareness for its EV lineup while creating measurable paths from discovery to reservation.